“The customer is always right”, we often heard this phrase but is the customer really always right? Sometimes they are not, but since customers are major source of income for one business, the business should focus on reaching them and fulfilling what their demands and needs.
It's undeniable that online shopping has become a phenomenon in the whole world due to the revolution of technology. Thus, as a seller it is important to make it as simple as possible your clients to shop on your ecommerce store.
Especially during payment process since it's the last stop for individuals who shop on your site. It's where they hand over their card data with their valuable money in order to complete their purchases.
Remember its 2017 now, and people are demanding for hassle-free methods. Supposedly payment process should be easy and fast. Same like how it feels to pass over your purchases at the counter and just pay it.
Taking after, are 9 tips that will help you do this:
1. Provide varieties of Payment Methods
In order to win your customer’s heart, it is encouraged for you to provide as many as possible the varieties of payment methods. Not everyone prefers card, not everyone prefers cash. The simple thought like that will help you to be at higher level.
Especially when you want to grow your business globally, you have to consider about customers outside your regions. Find a right partner for your payment processor.At that point, you'll have the capacity to catch the larger part of individuals visit your site.
For example, you can use MOLPay to provide many payment options from Credit card, debit card and even cash for online purchases.
2. Permit Payments without Requiring an Account
Do we really need to have an account just to pay, why might anybody have to register just because to pay? It is quite troublesome especially for the first-time clients.
According to a study by Smashing Magazine, it is found that the prime reason clients refuse to set up an account is they don't want to be overflowed with unnecessary messages and notifications. To make life less demanding for potential clients and guarantee you get paid, avoid them from making an account for purchases.
3. Try not to Redirect People
It’s not easy getting people on your site, so why send them away to another site to pay? Since you have no power over the outline of the checkout page, clients will start to feel as though they are giving their cash to a business other than the one they are purchasing from.Provide a seamless design for your site, so the process will be smooth without redirecting your customer to another page.
4. Make It Easy to Fix Errors
It's a common thing that individuals commit errors. Somebody might overlook the "@" in their email address. Regardless, your action as a seller here is to call attention for people to see their errors and fix it.Some checkout pages show a mistake message at the highest point of the page, yet individuals don't understand they have to look over as far as possible up to discover what went wrong. In a perfect world, you need a mistake
message to show up in the field in which it happened. Another helpful tip for making it less demanding for individuals to pay is to keep the data they submit.
5. Request Essential Information Only
Like when you're registering for email, you need to restrict the measure of data and information you ask for. Only ask for necessary information such as name, date of birth and so on.
It is such a turnoff for your business is when you start to ask all those gibberish and unnecessary information such as “ What is your hobby?”. People won't get it why they have to fill and answer that kind of question.
6. Give Reassurances on Security and Privacy
An overview by eConsultancy found that 58% of respondents dropped out of the checkout page because of worries about payment security.
As pointed out before, conveying a predictable plan and not diverting individuals to an outsider checkout page are essential strides in building trust with potential clients.
However, you have to accomplish more to console people their information is protected from the hands of cybercriminals. Commonly, you'll need to have a Secure Sockets Layer (SSL) declaration for your site so as to give a safe association and encode Visa data.
7. Keep Distractions to a Minimum One
8. State a clear call on what to do next!
Try not to leave individuals to think about what to do next! When somebody adds an item to their cart, make it perfectly clear that they can continue to checkout or shopping.
For prominent example is Amazon, you'll perceive how Amazon guides individuals through until they enter the checkout page from the shopping cart.
9. Show appreciation to your clients
While these tips are certain to help in reducing the number of cart abandonment and make it simpler for customers to pay, it would be great if you come out with diverse plans to find what works best!
Remember to make it as simple as you can from the first stage to the last stage of online purchases. Take after the tips said above and you'll boost up your sales, as well as giving people an amazing experience with your site. Surely, they would return back to you and promote to their colleagues about how simple the shopping process at your site.
To find out more about payment gateway for your business, contact MOLPay. We are very happy to assist you.