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Case Study

Tonton your favorite 20,000 hours best in class films like a VIP with secure 1-Click payment

MOLPay Case Study - Tonton

Get an easiest access to watch the most favorite channels on the web, Tonton. Tonton is a digital streaming platform that delivers a world-class user experience which includes varieties of channels such as TV3, NTV7, TV8 and TV9.

Through Tonton latest offer #tontonMacamVIP, Malaysians are now available to watch their most wanted movies and drama for 20,000 hours non-stop starting from RM 3 onwards. Tonton is launched by Media Prima Berhad in 2010 with more than 5.8 million registered users currently.

Growing subscribers through a swift checkout experience

For Media Prima, user experience is hugely important and the company strives to make the streaming platform to be user-friendly and as convenience as possible for their VIP subscribers. The fundamental to this objective is the smooth payment flow.

MOLPay’s key technology solutions, Tonton seamless payment is now available through MOLPay Secure 1-Click Payment. The technology has implemented a token-empowered web and mobile system that solves the inconvenience of keying 16-digit credit card number. The two companies have worked side-by-side to make the best use of MOLPay’s automation capability in order to benefit customers with the highest level of security and compliance standards.

Understanding the security concern faced by many Malaysians, Tonton collaborates only with the best payment provider of MOLPay a PCI Data Security Standard (DSS) compliant. MOLPay ensures a secure processing of payment card’s data, early detection system and prevention measures to any upcoming security issues. With Secure 1-Click Payment, card details are stored in a Secured Vault through tokenization technology.

Established in 2003, Media Prima has grown to be a leading media corporation in Malaysia. The group was created out of the de-merger of Malaysian Resources Corporation Berhad’s media assets, specifically Sistem Televisyen Malaysia Berhad (which runs TV3) and The New Straits Times Press (Malaysia) Berhad.

Media Prima: More than just a television

Group Managing Director of Media Prima Dato’ Sri Amrin Awaluddin commented that Media Prima has consistently been ranked amongst the best in Malaysia and the region for good corporate governance by the financial community in the Asiamoney polls. Simply that is because from content to payment system Media Prima ensures that we provide only the best offerings and service that fulfill the needs and trends of the target market.

Through adoption of reliable payment system from MOLPay leading payment gateway in Southeast Asia, Tonton enables to extend a promising user experience for Malaysians to easilysubscribe and watch their favorite drama and movies online without any hassle. MOLPay Chief Executive Officer Eng Sheng Guan mentioned that “With Secure 1-Click Payment, Tonton is capable to increase 93% of successful transaction rate as well as to reduce up to 25% of abandoned page rate. It shows that a seamless payment is important part in keeping customers happy and in return will increase their purchase intention”.